Kuchokera pa chikwangwani cha dzina-dzina la mbale, ndi zifukwa ziti zomwe zasinthira mawuwa ndipo tanthauzo la dzina la mbaleyo ndi chiyani??wopanga dzina yasankha zina zomwe zili pansipa kuti muwone.
Ubale wapakati pa chikwangwani ndi dzina
Koyambilira kwa ma 1950, Unduna wakale wa Makina ku China udapereka miyezo ya nduna ya "zolemba zamagetsi" .Muyezo, "chikwangwani" chimatanthauzidwa ngati chizindikiro chazinthu zopangika. Izi zikuphatikiza zikwangwani, bolodi yolangizira, board board ndi bolodi la mapepala pazinthu zamakina.
Kwa nthawi yayitali, ma logo osiyanasiyana pazinthu zosiyanasiyana zomwe amagwiritsa ntchito pogwiritsa ntchito dzina loti "chizindikiro". Anthu ena adakayikira tanthauzo la chizindikirocho, monga gulu lazida, kuyimba kwazida ndi zida zamagetsi, zosiyana ndi udindo Chizindikiro cha makina, onse ali ndi mawonekedwe awo, mawonekedwe ndi matanthauzidwe, kuchokera pamlingo wofunikirawu, gulu, kuyimba ndi chizindikiro chamakina zitha kukhala ubale wofanana; Makamaka, zinthu zina, monga chithunzi cha EL field luminescent , IMD inset jekeseni akamaumba thupi ndi nembanemba lophimba ntchito bolodi, apita patali kuposa zikwangwani ndipo adatenga nawo gawo pazomwe zida zimagwirira ntchito, ndikukhala gawo lofunikira pakuwongolera makina azida zamakina Mwachidziwikire, mawonekedwe azinthu zotere amapitilira pamenepo tanthauzo ndi lingaliro la "chizindikiro".
Zinthu zikusintha nthawi zonse Kusintha kwa dzina la mtundu wa chinthu kumawonetsa magwiridwe antchito ndi gawo lazogwiritsira ntchito zamtunduwu.
Mwachitsanzo, "zolembera", "zofunikira muofesi" .Zogulitsa, ziwiya zachikhalidwe. M'nthawi yomwe zinthu zakuthupi sizili zokwanira, zida zachikhalidwe ndizokwanira kukwaniritsa zosowa zaofesi, koma ndikuwongolera zinthu zakuthupi, a ambiri monga makopala, osindikiza, odulira, zolembera zitha kungokhala gawo lazinthu zopezeka muofesi. Chifukwa chake titha kuwona kuti "chikwangwani" ndi dzina lapadera chabe.
Kwa awa, anthu adayamba kuzindikira ndikupanga dzina loyenera.Ponena za mayiko akunja, zina mwazinthuzi zimatchedwa "zikwangwani", "kanban" ndi "Mbale." Ku Taiwan, Hong Kong, Macao mdziko lathu, ndi Nthawi zambiri amatchedwa "nameplate".
Zolembedwazo, zolembedweratu.Zolemera kwambiri pamakhalidwe achikhalidwe chakum'mawa. Wolemba amakambirana ndi mnzake mnzake, woyenera ndi "dzina la mbale" moyenerera. Dzinalo la mbale, mbale ya tebulo, gulu ndi zina zofananira, ndi mtundu wa dzina la mbale.
Malinga ndi dzina la mbaleyo dzinali, losavuta mitundu ingapo yazogulitsa kuti igawike mwadongosolo.
Chiyanjano pakati pa dzina la mbale ndi logo
Nameplate, ndi gawo lapansi lomwe limalumikizidwa ndi zomwe zalembedwazo, zomwe zimadziwika ndi kujambula kwa malonda, zidziwitso, kapena zambiri za anthu.
Kuzindikiritsa, kumatha kumveka ngati gulu lazizindikiritso kapena zisonyezo.Ndi nthawi yayitali yantchito ya chinthucho, ndipo sichisonyeza mtundu wa chinthucho. Zinthu zonse zomwe zimagwira ntchito yolemba ndi kulemba zitha kutchedwa kuti chodetsa, chifukwa chake ndizambiri.
Chizindikiro, dzina lake ndiwachilengedwe, kuyang'ana pa "logo" mawu awiri, zikuwonekeratu kuti "chizindikirocho" chopangidwa ndi ntchitoyi.Makamaka pakadali pano, maplate ena amtundu wina asiyanitsidwa ndi kudalira pazogulitsa ndikutambasulira malo ambiri , monga malo osungira mayina amalo ndi mayina owongolera panja. Nthawi zina, kuti athe kukumbutsa bwino ntchito yake, mapepala amtunduwu amatchulidwa mwachindunji ngati zikwangwani, monga "dongosolo lazitsogozo" .Chikwangwani cha tanthauzo lofunikira la chizindikirocho chimatchedwa logo, zonse zomveka, ndipo zimatha kukhala zosiyana ndi ubale ndi dzina la mbaleyo, koma mawonekedwe ake adakali a dzina la mbaleyo, zomwe zikuwonetsanso kuti kukula kwa mundawo sikungoyenera kokha, komanso kuthekera
Logo ndi lingaliro lotambalala lomwe limadziwika ndi ntchito yake, koma si onse "zopangidwa" omwe ali ndi mawonekedwe a dzina la dzina. Cholingacho ndi chizindikiro, monganso chikwangwani kapena chikwangwani china. Monga "njira" ndilo dzina la "njira zopangira" ndi masitepe ”, zopangidwa ndimakina zimakhala ndi makina, zopangidwa ndimankhwala zimakhala ndi njira zamagetsi, osapangira kuti tanthauzo likhale losokoneza. Pofuna kutanthauzira tanthauzo la logo inayake," nameplate "imagwiritsidwa ntchito ngati lingaliro lofotokozera mtundu wa logo Kugwiritsiridwa ntchito kwa mawu oti "nameplate logo" kumatha kuwonetsa bwino malo opangira dzina la ntchitoyo.
Chidutswa cha dzina ndi logo, koma chizindikirocho sichikhala dzina la dzina.
Kusiyanitsa pakati pa logo ya mbale ndi logo yotsatsa
Ngati dzina la mbale likadali pachizindikiro, limakhalabe la "chikwangwani pazogulitsa zamakina", ndiye kuti, palibe kusiyana pakati pake ndi chikwangwani, chilichonse chimagwira ntchito yake, pang'onopang'ono. mayina amasiku ano samalumikizidwa kwathunthu ndi zinthu, koma amapita kumalo otakata, monga: zikwangwani zam'misewu, zikwangwani zam'misewu, zikwangwani, ndi zina zotero. Zizindikiro zazidziwitso zapaguluzi ndizowonjezera zilembo zamaina, zomwe nthawi zina zimasokonezeka ndi zikwangwani zotsatsa.
Makamaka, m'zaka zaposachedwa pakhala zochitika zambiri zowonetserako, zikwangwani zamatchulidwe ndi zikwangwani zomangirizidwa pamodzi, zomwe zimadziwika kuti chiwonetsero cha "makampani opanga malonda." Chifukwa chake, apa tiyenera kunena mwadala. Chizindikiro cha zikwangwani zonse zimagwira ntchito ngati chizindikirocho, koma mawonekedwe ndi zomwe zili ndizosiyana kotheratu.
1. Kusiyana kwa zinthu
Chizindikiro cha dzina la mbaleyo chitha kukhala chowonetseratu chowonadi, ndipo palibe kukokomeza kapena kukulitsa komwe kumaloledwa kapena kotheka Mwachitsanzo, mtundu, dzina ndi zomwe zikupezeka mwazomwe zidalembedwazo; chidziwitso ndi zina zofunikira pagulu lazida zitha kulembedwa papulatifomu pachiyambi; Potengera mayina amtundu wazidziwitso za anthu, monga zikwangwani, dzina la mseu kapena dzina la kampani panjira inayake iyenera kukhala ofotokozedwa pamphambano ya njira. Zitha kungodziwitsa anthu zidziwitso zofunikira zomwe zikufunika kukumbutsidwa kwa anthu, ndipo sizingakhale zopanda pake ndikupanga kuwonekera.
"Ndizabwino kukhala mkazi", izi sizingakhale zomwe zili mu dzina la mbaleyo, lilibe mawonekedwe a dzina la mbale, lopangidwa ndi zomwe zili mumtunduwu, ndi chikwangwani osati dzina la mbale. zikwangwani, zomwe zikuyang'ana kwambiri sizowona zenizeni, koma makamaka pakufunafuna "zaluso" ndi "kukonzekera" .Chifukwa cha kusiyana kwa kalembedwe kazinthu, chifukwa chake, anthu anali ndi "kutsatsa kwonyenga", ndipo palibe "chikwangwani chabodza" chomwe chinanenedwa.
2. Kusiyana kwa mawonekedwe
Dzina la mbaleyo liyenera kufanana ndi malonda ake onse, ndipo ayenera kuyang'anira kwambiri "mgwirizano" potengera mawonekedwe ndi utoto. Sizingatheke "kumaliza", koma nthawi zina zimayenera "kumaliza". Idzakhala ndi zoletsa zambiri. Komabe, chikwangwani chimayang'ana kwambiri "kupereka" ndi "kukondoweza", zomwe ndizoposa zachilendo. Zimagwira m'malo ambiri, sizimva kuti zikulepheretsa kapena sizikukakamizani, sizisamala Zambiri pazomwe zidutswa zanu zimafuna, koma zimangomusangalatsani.Choncho, logo yotsatsa ndiyosangalatsa komanso yotseguka mwanjira kuposa logo ya dzina.
3. Kusiyana kwaukadaulo
Chizindikiro cha nameplate ndi logo yotsatsa yomwe imagwiritsidwa ntchito nthawi zina imalumikizidwa, nthawi zambiri, njira yopangira zikwangwani imamalizidwa mothandizidwa ndi njira ya nameplate, mwachitsanzo, kusindikiza pazenera ndi imodzi mwanjira zazikulu zopangira zojambula za nameplate, pambuyo pake Milandu yambiri imagwiritsidwa ntchito kwambiri ndi zikwangwani; Tekinoloje ya EL field luminescence sikuti imangopereka masomphenya ausiku pa dzina la mbaleyo, komanso imakhala chisankho choyamba pakupanga zikwangwani zamalonda zotsatsira. Kukula kwa dzina la mbaleyo sikokulirapo, koma kulondola kwa mawuwo zofunikira pamalemba ndizokwera kwambiri, ndipo zotsatsa zimangowonerera patali, kulondola kwa zolembedwazo sizofunika kwambiri.Kupanga kwa dzina la mbale kumalimbikitsa kufunika kokhazikika, komwe kumangolekeredwa ndi miyezo yoyeserera yambiri komanso mikhalidwe yoyeserera. nthawi yosinthira zikwangwani ndi yaifupi, ndipo sizimavutikira "kupirira" .Chomwecho, zofunikira pakuyesa kwa boardboard si dema Zachidziwikire, wolemba pano sayenera kunyoza zomwe chikwangwani chikufunsidwa, koma kuti chikwangwani cha dzina ndi chikwangwani chili ndi mawonekedwe awo.
Tili pano kuti tikutumikireni!
Ma mbale azitsulo zazitsulo?- taphunzira amisiri omwe amatha kupanga zinthu zodalirika, zapamwamba kwambiri zamagetsi pogwiritsa ntchito mitundu yonse yazomaliza ndi zida zogwiritsidwa ntchito m'mabizinesi amakono. Tili ndi ogulitsa odziwa bwino komanso othandiza omwe akuyembekezera kuyankha mafunso aliwonse omwe mungakhale nawo. kukuthandizani kupanga chisankho chabwino pa yanu?dzina la mbale!
Nthawi yamakalata: Meyi-30-2020